The existence of modern cinema as a unique cultural phenomenon reflects that we cannot imagine the state of society without holding film festivals. Cannes, Berlin, Venice, and Chicago have long been associated with cinema by the public. The practice of holding the largest film festivals shows that such an event is a powerful PR tool, and the campaign itself can be directed not at the film itself but at some problem or important message.
What Exactly are Film Festivals?
The Film Festival is an annual event that screens new independent, freshly produced films from around the world and showcases established or yet-to-be-discovered talent. It attracts both established and upcoming filmmakers who are film students.
The circle of target audience of the film festival is quite diverse, as well as the goals of participation. As a rule, the film festival attracts the following target audiences:
- Viewers whose main goal is to get acquainted with the latest cinema;
- Actors who can be directly involved in creating a film included in the film festival program or act as spectators.
- Directors who may be related to the films shown at the time of the organization of a particular film festival or not be their creators. Directors participating in film festivals seek to conclude a distribution contract, receive positive press reviews for the film presented at the festival, show
- Producers whose main goal is to find the most profitable project for investment;
- Sponsors are organizations or individuals providing financial support and subsidizing film festivals in their interests.
- Tourists who may not have clear goals for visiting a film festival, thanks to free access, can be honorary spectators, as film festivals love and value every spectator.
Competition
Firstly, a film festival is a way of organizing the competitive struggle of authors of works of cinematography, the result of which is public recognition, accompanied by the presentation of prizes (Grand Prix, Audience Award, etc.). At the same time, receiving a prize is not only a means of recognizing the personal merits of the authors of a particular film but also creates additional value for the film product itself and, therefore, significantly increases its chances of success in subsequent distribution. Undoubtedly, there are times when a film festival’s award-winning work does not find the desired response from a wide audience. Nevertheless, award-winning films are more attractive to film rental companies.
Image
The film festival maintains a favorable environment in the territory where it is held and forms an appropriate place image. In this sense, the film festival becomes that eventful occasion that allows you to build associations in the minds of the public that link the festival and its venue. The holding of film festivals not only attracts additional resources to the territory where it is held but also allows the future to create the basis for forming other products that this territory can offer its consumers. Undoubtedly, the image of the motherland of film festivals has been fixed for many territories, like Cannes, Venice, and Berlin. The same as with Las Vegas, which is known as a place of jingling machines and big winnings. A similar place can also be called PlayFortune, so don’t hesitate to click here for more info and make your own Las Vegas at home. At the same time, various categories of the public, annually attracted to the venue of film festivals and aimed at somehow joining this event, have the opportunity to get acquainted with other significant events for the territory, cultural and historical objects located on it, and its infrastructure.
Film Festival – Part of the Cultural and Social Life
The film festival aims to attract the public to socially significant problems (social inequality, the state of the environment, demographic situation, etc.). Of course, these problems are considered through the prism of those cinema products included in the screening program. However, often they not only demonstrate the personal position of the filmmakers on the problem raised in it but also reflect the prevailing social trends associated with a particular problem. It does not matter whether the film festival has a narrow focus or is focused on a wide range of participants.
Finally, the film festival is part of the cultural life of society, shaping its attitude to certain problems. At the same time, such an attitude is formed by familiarizing society with the position of filmmakers on a particular issue, providing various categories of the public with the opportunity to establish feedback with authoritarian personalities and film festival participants, and receive clarifications from experts on a particular issue. Even some gambling platforms raise questions about security and data retention, so https://playfortunefor.fun/online-casinos/safe/ is a good example of the right place to play games and, at the same time, watch the work of film festival participants.
The versatility of film festivals as a PR tool, along with insufficient attention to this phenomenon from the circles, actualizes the problem of studying the place of the film festival and its role in the PR campaign of an organization aimed at creating competitive advantages.
Conclusion
For more than half a century, film festivals have been helping to increase interest in cinema, setting trends in cinematography, drawing public attention to socially significant problems, and demonstrating the author’s position as the creator of works of cinematography. They become a platform for exchanging ideas and experiences and obtaining new knowledge in the field of the film industry. Participation in a film festival is an important event in any director’s career, a way to make yourself known and promote your project. As part of a PR campaign, the film festival allows the public to form an opinion about the representatives of the film industry and certain social problems and dispel certain stereotypes about the topics covered in the films presented at the festival. Along with well-known and recognized film festivals, new, more often narrowly focused film festivals are emerging, which indicates the interest of film industry professionals in promoting and shaping certain problems in the mass consciousness.