Food festivals have been attracting thousands of people from all over the world for more than 100 years. Today such events are held in dozens of countries around the world. British festivals are very popular. Every autumn they take place in almost every major city in the United Kingdom. Culinary festivals are also common in central European countries: Germany, France and Italy. In the U.S. each year there are dozens of small and large international events, which seek the best restaurateurs and food producers from around the country.
Gastronomic festivals can be divided into three types:
- Entertainment – usually completely free events held at a specific time or to celebrate a holiday;
- Trade fairs – are used by food producers to demonstrate their latest achievements;
- Fairs – reminiscent of spontaneous markets, where products are sold for free or at a reduced price.
What are the benefits of food festivals?
For the organizers and participants gastronomic events act as a platform for attracting the target audience. Festivals are loved by people of all ages, professions and preferences. Thanks to this, restaurants can expand the audience of their establishments, and food producers can draw attention to their products.
Visitors to gastronomic events also stand to gain. For them, a unique opportunity to get acquainted with the works of famous chefs, to find delicious, healthy products. For industry specialists, interesting master classes are offered, technologies of production of products and dishes are revealed.